Analysis Of Les Mills New Zealand - 1418 Words

MGMT 101 – LES MILLS Les Mills New Zealand (Les Mills) was started in 1968, they have pioneered many aspects of the modern fitness industry and are at the forefront worldwide. This report will discuss relevant management techniques and theories that relate to Les Mills current situation. ORGANISATIONAL BEHAVIOUR McGREGOR’S X AND Y THEORY McGregors X and Y theory are his model that he used to urge managers to move away from the set of assumptions he called Theory X (people dislike work, lack ambition, prefer to be led than lead) and towards Theory Y. Theory Y assumes people are willing to work, capable of self-control, thrive when given responsibility and the opportunity to self-direct. Les Mills managers display strong Theory Y perspectives and this helps to empower employee’s by promoting continual staff development through a variety of avenues. The â€Å"Little Yellow Book† (LYB) focuses on the values the company follows and the ways in which it wishes to do business. The book states the purpose of Les Mills (â€Å"To improve the lives of New Zealanders†) and gives direction to the staff, educating them on 5 key business strategies. The book also outlines the way in which employees are expected to behave and the things Les Mills expects of them. The LYB is integral to empowering employees by en dowing them with responsibilities and expectations the company has for them. By doing this they are offering employees opportunities for building self-esteem and satisfyingShow MoreRelatedMarketing Plan1017 Words   |  5 Pagesï » ¿Marketing Draft: Les Mills Introduction: The Olympian â€Å"Les Mills† first opened the gym in 1968 and has been expanding its branches ever since including its Wellington branch in 1982, the gym I am focusing on (Les Mills, n.d). Les Mills is a one-stop comprehensive and full service gym located in Wellington. It offers facilities assisting in attaining active and healthy lifestyles through its extensive services. Mission Statement: Les Mills is a business providing a service with the goalRead MoreLes mills1372 Words   |  6 Pages Les Mills’ organization has been out for years and throughout the days as they keep improving themselves; they are one of the most successful fitness-related companies around the world. The organizations are very diverse and associated with many different parts in marketing such as sales, fitness programs, finance, and marketing. Les Mills’ original goal to start the whole business is to improve the lives in New Zealand. As the following passages will describe the Strategic Management process,Read MoreLes Mills Situational Anaysis6982 Words   |  28 PagesLuke Richards-300311784 1. Executive summary Les Mills is a New Zealand based and world renown gym franchise. The owner Philip Mills, has created a variety of high quality fitness facilities around New Zealand, opening the 10th and latest club in Britomart, Auckland in 2010. 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